Ever wonder how some digital signs display targeted content based on factors like location, weather or time of day? They use something called content triggered signage, or CTI for short. These smart displays utilize sensors and connectivity to dynamically serve up relevant messaging tailored to the audience and environment. As you walk by a CTI display, it may recognize your location and show an ad for a nearby store. The content can also change based on the weather – promoting umbrellas when it’s raining or ice cream on a hot day.
Some signs even use facial detection to determine gender or age and display appropriate ads. The possibilities are endless with CTI signage. While traditional static billboards are fading into the background, CTI displays are engaging audiences with contextually relevant content. In this article we’ll explore how CTI works, the technology behind it and how brands are using it to better connect with customers. Get ready to see digital signage in a whole new way.
What Are CTI Signages?
CTI signages, or computer-to-plate imaging signages, are digital signs that can display text, graphics, videos, and animations. They’re made up of components like LCD, LED or plasma screens, media players, and networking equipment.
CTI signages are used by businesses to communicate with customers and improve their experience. You’ve probably seen them at airports showing flight information, in stores announcing sales, and at gas stations displaying gas prices. Some benefits of using CTI signages are:
- Targeted messaging. You can display different content for different locations, times of day or audiences.
- Easy updates. It’s simple to change messages or schedules remotely through the cloud.
- Increased engagement. Dynamic, vivid content captures attention and leaves a lasting impression.
- Reduced costs. CTI signages eliminate the need for printing signage and make it easy to change messages instantly at no cost.
To get started with CTI signages, you’ll need digital display screens, media players to control the content, and software to create and manage your messages. Many solutions offer templates and drag-and-drop features to design eye-catching content even if you’re not a designer. You can then schedule messages in advance to display at specific times.
With some initial investment, CTI signages enable targeted, cost-effective communication that enhances the customer experience. They’re a must-have for modern businesses looking to stand out.
The Benefits of Using CTI Signages
Using CTI signages for your business or organization comes with many benefits.
With bright digital displays, CTI signages grab attention and increase the visibility of your company or event. People passing by will notice the eye-catching screens, especially if you incorporate visuals like images, graphics, or video. This heightened visibility translates into greater exposure for your brand.
CTI signages give you flexibility to display different messages whenever you want. You can easily update the screens to promote sales, highlight new products, announce events, or share other timely information. The content is customizable so you have control over what you want to communicate to your audience.
Although CTI signages have higher upfront costs than traditional static signs, they end up being more cost-effective in the long run. You won’t have to repeatedly pay for printing new signs or banners when you have new announcements or promotions. You can update the digital screens as often as needed at no additional cost.
Interactive and Engaging
CTI signages capture attention in an interactive way. Things like touch screens, mobile integration, and social media feeds make the experience more engaging for viewers. People can directly interact with the signage and brands have more opportunities to connect with their audience.
Using CTI signages is a smart way to increase your visibility, flexibility, cost-efficiency, interactivity, and engagement. Your business will benefit from embracing this innovative technology.
Different Types of CTI Signages
There are several types of CTI signages available for different uses and settings. The most common ones are:
Static CTI Signages
These are basic signs with fixed messages that don’t change. They’re simple, low-cost and easy to set up, using printed images, text, and graphics. Static CTI signs are good for directions or warnings in a facility. However, the messages can’t be updated easily.
Digital CTI Signages
Digital signs use LCD, LED or projection screens to display electronic messages that can be changed remotely via a computer or server. They offer more flexibility since the content and layout can be updated instantly over the air. Digital CTI signs are suitable for displaying schedules, menus, announcements or advertisements. Popular options include:
- LCD (liquid crystal display) screens: affordable, energy efficient but limited viewing angles.
- LED (light emitting diode) billboards: high brightness, wide viewing angles, long lifespan.
- Projection screens: large displays at a lower cost but require low ambient light.
Interactive CTI Signages
Interactive digital signs take it a step further by allowing viewers to engage with the display. They have built-in sensors to detect motion, touch or gestures and respond accordingly. For example, a touchscreen directory can provide wayfinding information, or a gesture-controlled menu board may display nutrition facts on demand. Interactive CTI signages create an immersive experience and higher impact on viewers. However, they tend to be more expensive and complex to set up.
In summary, CTI signages come in different types to suit various needs. By understanding the options available, you can choose a solution that achieves your communication goals in an affordable and effective manner. The key is to match the right type of CTI signage with how you intend to use it.
Where to Place CTI Signages
Where to Place CTI Signages
CTI signages should be placed strategically in locations with high foot traffic to maximize effectiveness. Some of the best spots are:
- Entrances and exits. Place signages near doors leading into and out of the building. This exposes people to the messaging as they come and go.
- Lobbies and waiting areas. Lobbies, reception areas and waiting rooms are ideal spots since people often have time to read while waiting.
- Hallways and corridors. Hallways that connect different parts of a building see lots of foot traffic, so signages here will reach many eyes.
- Near elevators. Elevators are another area where people may have time to read while riding up or waiting for a car.
- Cafeterias and break rooms. Place a few signages in staff lunchrooms, cafeterias and break areas. This targets employees and visitors during their downtime.
- Restrooms. Restrooms also provide an opportunity for people to view messaging while washing their hands or using the facilities.
Keep in mind that you want good visibility and easy access. Don’t place signages too high up or in obscure corners where they may be missed. Provide adequate lighting so they are clearly legible day or night. Mix up the locations and move signages around periodically to keep things fresh.
With strategic placement in high-visibility, high-traffic zones, CTI signages can effectively spread key information, marketing messages, or health and safety notices throughout a facility. By ensuring the messaging reaches the maximum number of eyes, you’ll get the most value from your investment in this technology.
How to Create Effective CTI Signages
So you want to create effective call-to-action or CTI signages, but don’t know where to start? Here are some tips to help you make CTI signages that capture attention and drive the desired action.
Focus on benefits, not features
Explain how the product or service will improve the customer’s life. Talk about desirable outcomes and rewards to pique interest. For example, say “Lose 10 Pounds in 2 Weeks!” instead of “New Weight Loss Program Available.”
Use eye-catching visuals
Images like photos, graphics and icons make a strong visual impression and help convey your message at a glance. Select high quality, high resolution images that emotionally resonate with your target audience. They should visually represent the benefits and outcomes you want to achieve.
Choose attention-grabbing headlines
Your headline should capture attention and compel the reader to keep reading. Use power words like “free,” “you,” “new” or “introducing.” Pose a provocative question or make a bold statement. The headline should match the tone and theme of your message. For example, “Tired of Those Extra Pounds?” or “Our Newest Weight Loss Method Will Amaze You!”
Highlight a strong call-to-action
Clearly tell the reader what to do next, like “Call Now” or “Learn More.” Place your CTA prominently on the signage using a contrasting color and size for maximum impact. Make it easy for them to take action by including a phone number, website or physical location they can go to.
Keep text brief and impactful
Get to the point quickly using an enthusiastic and encouraging tone. Use short sentences and paragraphs with simple language for easy reading and maximum retention. Repeat your key message and CTA throughout for reinforcement. Leave some open space around the edges so it does not feel crowded.
Following these tips will help you create CTI signages that capture attention, highlight benefits, drive action and ultimately achieve your business goals. Place them strategically in high-traffic areas for best results. With compelling signages and an irresistible offer, you’ll have customers seeking you out in no time!
So there you have it. CTI signages are pretty incredible pieces of technology that are transforming how we access and interact with information. Whether you’re looking for directions in an airport or browsing the menu at your favorite restaurant, CTI displays are making the experience more seamless and engaging. The next time you see one of those bright, interactive screens, take a second to appreciate the sophisticated hardware and software powering it. CTI signages represent the exciting future of how we’ll navigate and explore the spaces around us. Who knows what other technologies might tap into these systems in the years to come to create even more interactive experiences. The future is looking pretty smart.